Thank you for your visit! I’m Ak Jan Li, a UX/UI product designer and visual artist with over 10 years of experience in the creative industry. I’m deeply inspired by the world around me and passionate about transforming everyday observations into meaningful, uplifting visual stories that bring clarity, joy, and practical solutions to people’s challenges through thoughtful design.
Working with AI has become an essential part of my creative routine, helping me streamline workflows and push my design to new levels of quality and creativity.
My experience and perspective on using AI is that it becomes truly powerful when paired with a strong design foundation. Like choosing fresh, wholesome meals over ultra-processed ones, thoughtful design combined with AI doesn’t just sustain creativity — it nourishes and elevates it for the long run.
my Toolbox
Figma, Framer, Adobe Illustrator, Photoshop, Firefly, After Effects, Indesign, Canvas, ChatGPT, Gemini, POPOPAI
my areas
Brand Development
Creating cohesive visual identities that tell compelling brand stories
UX/UI Design
Designing intuitive digital experiences focused on user needs
2D Illustration
Crafting custom illustrations that bring personality to designs
Micro Animation
Adding delightful motion that enhances user interactions
2025 - present
Product Designer
Arkie Studio (NL)
As a product designer and visual artist, I provide end-to-end design solutions that bridge creativity and strategy. By deeply understanding business needs and user goals, I craft visually engaging and purposeful experiences — from concept and research to final execution — ensuring every design not only delights but also drives meaningful results.
2022 - 2025
UX/UI Designer
Worldline S.A. (NL)
Designed intuitive multi-platforms for the FinTech Industry, focusing on improving digital user journeys through full UX journey. Created infographics and motion assets while collaborating with international teams to deliver cohesive user experiences across global markets.
2018 - 2022
Graphic Designer
IFF Inc. (NL)
2014 - 2017
Brand Design Manager
Hang Seng Bank (HK)
Oversaw branding and production for the Banking Industry, managing both digital and print executions across regional vendors. Partnered with departments including Corporate Communications, Marketing, and Finance to ensure cohesive visual identity across all platforms.
2012 - 2014
UI Designer
Hong Kong Economic Times (HK)
Created engaging app interfaces and campaign landing pages for the Media and Lifestyle Industry, aligning visual language with editorial and marketing goals. Enhanced brand storytelling through user-centered design and dynamic layouts.
2010 - 2011
Web Designer
Henyep Ltd. (HK)
Jan 2025
Google UX Design
The Google UX Certificate program provides comprehensive training in user experience design, covering the full design process from research and ideation to wireframing, prototyping, and high-fidelity UI design using tools with incorporating AI to enhance the workflow.
May 2019
Fundamentals of Project Planning and Management
University of Virginia
This certificate from the University of Virginia provides comprehensive training on how to initiate, define, and organize projects effectively, equipping learners with essential skills in project planning, goal setting, and workflow management to ensure successful project execution.
2010
Master Degree in Visual Cultural Studies
The Chinese University of Hong Kong
The Master degree program in Visual Cultural Studies explores how visual media ranging from art and photography to film and digital imagery shapes and reflects cultural values, social norms, and collective identities.
2008
Bachelor Degree in Animation Design
University of Sunderland
The Bachelor’s program in Animation Design focuses on the creation of dynamic visual stories through 2D and 3D animation techniques.
2007
Higher Diploma in Multimedia design and technology
The Hong Kong Polytechnic University
Higher Diploma in Multimedia Design and Technology develops practical skills in digital design, interactive media, and multimedia production.
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