I am Ak Jan Li, a product designer based in the Netherlands with extensive experiences in the visual design industry, specializing in UX, UI, conceptual development, visual storytelling, illustration and 2D animation. I excel at transforming complex information into clear, intuitive solutions through visual design, design thinking, and strategic problem-solving.

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With a strong background in visualization and global stakeholder collaboration — including business owners, directors, product managers, and developers — I craft user-centered designs that align with business objectives, empowering businesses to thrive in competitive markets.

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Diverse industry expertise

With vast experience across multiple sectors, I have collaborated with a diverse range of industries, each presenting unique challenges and objectives. This has enabled me to develop strategic approach to every project, ensuring that businesses across these sectors achieve their digital and visual goals with clarity and impact.

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The industries I have worked with include FinTech, Banking & Finance, SaaS, Flavors & Fragrances, Editorial & Publishing, Design Agencies, Universities, and Marketing & Events.